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www.packexpo.com
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Erich Spencer
PackExpo.com
(703) 205-0923

Neelan Choksi
MondoImage
(202) 669-2788
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10.16.02: PackExpo.com
09.30.01: First Book
04.10.01: MondoImage
MondoImage Redesigns Packexpo.com,
the Leading Packaging Research web site in
the $450 Billion Packaging Industry


(October 16, 2002) MondoImage officials announced today the release of a new and improved web site design for Packexpo.com — the research web site and on-line professional community serving the $450 billion packaging industry.

The new web site design — created by the Washington, D.C.-based creative services firm — combines a contemporary look and feel with an intuitive, easy-to-use interface specially designed to help packaging professionals with product research, sourcing, and information requests.
Packexpo.com home page Packexpo.com selected MondoImage in part for their industry contacts in packaging and their understanding of the subtle nuances of developing a site for the packaging industry.

"They are sharp designers with an eye for professional, clean concepts," said Erich Spencer, CIO of Packexpo.com. "And I was impressed with their knowledge of our industry. Packaging is a complex industry and Packexpo.com serves packaging professionals across all major market segments. MondoImage's redesign of Packexpo.com provides a straightforward way to present supplier and product information to packaging end-users."

The MondoImage project team has been involved in the design, development, and refactoring of a number of e-commerce web sites and corporate identity projects in packaging and related industries, including developing web sites for companies in the machinery, consumables, and materials markets.

The goals of the Packexpo.com redesign were to provide a more polished appearance and to address some challenging information design issues. "Packexpo.com is the most trafficked web site in packaging and the largest database of packaging supplier information available anywhere on the Internet," said Spencer . "The web site supports packaging research spanning all major categories, including containers, machinery, materials, and services. We need to present supplier information and product specs clearly and cleanly so packaging end-users can review the data and submit their requests for information with confidence."

The new Packexpo.com design also incorporates a technically sophisticated modular design that allows the site's java-based dynamic platform to render any number of customized HTML-based elements as needed without the need for page-by-page coding. It also allows Packexpo.com engineers the ability to globally modify aspects of the design.

"Part of the beauty of the site is what's under the hood," said MondoImage Creative Director Tim Martin. "The library of HTML modules developed for Packexpo.com will allow their technical team a wide range of flexibility as the site grows and changes."



About MondoImage
MondoImage is a female-owned full service graphic and web design firm based in Washington, DC. MondoImage provides creative consulting and visual solutions including web site design, web content development, site maintenance, e-commerce applications, logo design, letterhead, business cards, catalog and brochures, newsletters, quarterly and annual reports, copyrighting, editing and photography. MondoImage provides high quality, personalized customer service and project management and ensures that clients are 100% satisfied with all aspects of the work performed.

About Packexpo.com
Packexpo.com, a joint venture with the Packaging Machinery Manufacturers Institute, is the leading packaging research web site used by packaging professionals worldwide. Headquartered in Fairfax, VA, Packexpo.com operates an industry database listing thousands of packaging suppliers and their products from all major packaging categories including containers, machinery, materials, and services. End-users from product packaging companies across all market segments access Packexpo.com daily to research and source packaging solutions.
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