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09.30.01: First Book
04.10.01: MondoImage
First Book and MondoImage Partner to Launch Enhanced Website to Increase Book Donations

(September 30, 2001) First Book, a national non-profit organization that provides free books to disadvantaged children through community-based literacy programs, announces the launch of their enhanced website.

First Book's new site (, features attractive, colorful graphics, easy navigation, and a search engine that enables donors, partners and the public to place new books in the hands of children from low-income families. First Book's newly created online Resource Center provides First Book volunteers around the country direct access to important information on fundraising, book ordering, community networking and more. home page Already a leader in the field of social enterprise, First Book hopes that its new site will increase its visibility and attract new individuals, organizations and corporations to join an already impressive list of high-profile partners in the fight against illiteracy — partners such as Universal Studios, Lincoln-Mercury, Holiday Inn, Baskin Robbins, the U.S. Coast Guard, the U.S. Department of Education, YMCA, the Points of Light Foundation and others.

To develop the new and improved site, First Book partnered with MondoImage — a Washington, D.C.-based full service graphic and web design firm that provides creative consulting and visual solutions for non-profit and for-profit clients.

"First Book's long term goal has always been not to fight illiteracy, but to end it. MondoImage brought us one step closer to doing just that," says Chandler Arnold, Director of Corporate Strategy for First Book. Last year, First Book distributed more than four million free books to children in 290 communities nationwide. "With the new site, we can help First Book reach even more children and communities," says Mary Kelly, President of MondoImage.

About MondoImage
MondoImage is a female-owned full service graphic and web design firm based in Washington, DC. MondoImage provides creative consulting and visual solutions including web site design, web content development, site maintenance, e-commerce applications, logo design, letterhead, business cards, catalog and brochures, newsletters, quarterly and annual reports, copyrighting, editing and photography. MondoImage provides high quality, personalized customer service and project management and ensures that clients are 100% satisfied with all aspects of the work performed.

About First Book
First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. The primary goal of First Book is to work with existing literacy programs to distribute new books to children who, for economic reasons, have little or no access to books. In the last two years alone, First Book has provided almost 15 million new books to children in need in hundreds of communities nationwide.
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